Banners advertising
Banner advertising
Non-interactive banners
- creatives in bitmap format (*.gif,*.jpg,*.png)
- flash animations (*.swf)
- HTML banners (parts of html code,
may contain pictures, text, and flash animations)
- textual creatives
Non-interactive banners display at
their positions in the page and do not contain any interaction with the user
that would influence the page in which they are displayed. They must meet the general rules and rules specific for the given positions and formats of
the creatives.
Interactive banners
combinations of creatives that are the same as in the case
of static banners, that interact with the user's actions in the page on which
they are displayed (mouse over a banner or its part, clicking, first displaying
of the page, etc.) may temporarily change the appearance of the page on which
they are displayed. Interactive banners cannot be issued using external
codes, further rules adhere to format and position of displaying
Direct mails
e-mails distributed to Seznam E-mail users as plain text,
text with an attachment or in HTML format
Dynamic banners
combination of creatives the same as in the case of static
banners, where the client may change the creatives as needed without
re-approval while adhering to specific rules
Special formats
All special formats are dealt with individually
Means of issuing adverts
- Using javascript interface
The page determines the advert positions it contains and at the end of its loading requests the advertisement system to send the banners that are to be displayed in these positions. After the advertisement system sends the banners, javascript places them in the right positions on the page. In this system of issuing adverts the banners are displayed after the page is loaded.
This method of issuing is used in all services that do not run under the seznam.cz domain.
- Using dynamic javascript interface
Is
used in cases when there is a need to load the advert into the page only after
loading (window.onload) or when loading is subject to a certain condition.
Obtaining an advert code proceeds so that the method im.ajaxAd is called to
which a position identifier and a method that is to be called after the code is
downloaded are handed over. Consequently, actions defined in the JS application
are performed with the obtained data.
Warning: This way, it is not possible to process advert codes that
contain the construction "document.write( ..." in them. It's because
code can be executed only after a window.onload event.
- Issue using Apache server module
Advert code is inserted to its position in the page while it is generated on the server side. Banners are in this case displayed immediately while the page is being loaded.
This method of issuing is used in services that run under the seznam.cz domain.